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Eben Sadie_Pete Gottgens

Highlights from the 2011 Nederburg Auction

Posted on October 10th, 2011  |  No Comments

Enjoy some of the highlights from this year's highly successful 37th Nederburg Auction, held in Paarl during September, including interviews and a behind-the-scenes look at the event.

Matt Stow Photography

Wine marketing with a modern approach

Posted on October 4th, 2011  |  No Comments

Acclaimed US Wine Blogger of the Year, ‘Terroirist’ David White, and well-known South African wine critic Neil Pendock, were interviewed at the Nederburg Auction that was held recently on September 16th & 17th at Nederburg in Paarl. View their comments about the current wave of online communication platforms and how these channels are changing the face of wine marketing in the clips below.

auction sticker

Rare wines hold their own at 2011 Nederburg Auction

Posted on September 17th, 2011  |  3 Comments

A new record price for a South African wine, a steep increase in prices and great international interest in SA rare wines marked the 37th Nederburg Auction, held in Paarl on 16 and 17 September 2011. Overall income jumped to R6,133,840, up 8% from the R5,7 million fetched last year, but with about 19% less cases on offer. The highlight of the Auction was the record R68 000 paid for a single case of 6 x 750 ml bottles of Monis Collectors Port 1948 (R11 333 per bottle). The special case of Port was bought by Nigerian..

David White

2011 Keynote Address

Posted on September 17th, 2011  |  5 Comments

The End of the Gatekeeper: How The Online Revolution is Revolutionizing Wine By David White Prepared for the 37th Nederburg Auction Thank you, Carina, for that generous introduction. And thanks to everyone at Nederburg and Distell for the invitation -- I’m honored to be here. The invite was very humbling. I want to begin by talking about the most prolific wine critic in the world. She reviews 1700 wines per day, diligently recording tasting notes for every single one -- and scoring all of them on the..

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The wine that would not lie down

Posted on September 14th, 2011  |  No Comments

In 1969, former Nederburg cellarmaster Günter Brözel created South Africa's first noble late harvest from botrytis-infected grapes, which he called Edelkeur. As legislation at the time did not permit for wines with a residual sugar this high to be sold, special permission was obtained to sell the wine on auction, and so the Nederburg Auction was born, with the debut event held in 1975. It was also the birthplace for a South African platform to showcase the best, rare and special in South African winemaking. This..