Guidelines & Requirements

To note when considering your submission strategy:

1. A perception of rarity:
Buyers are very informed, and it’s clear that they are actively looking for genuinely rare items not available in the trade.

2. Smaller volumes:
Can lead to competitive bidding, whilst larger ones may result in marginal increases only on the reserve price. Cases of six generally perform better than cases of 12.

3. Niche items:
These attract a very specific discerning buyer, so it’s key to carefully consider what you submit:

  • Matured white wines should be submitted in relation to volume, brand and kind of wine.
  • We welcome new brands that add diversity to the wine line-up and spur buyer interest, but it would need to be volume related.
  • Magnums perform well.
  • Verticals perform well.

4. Brand building:
Previous auction successes enhance overall brand support and buyer activity. Focus on current and future activities is crucial to ensure continued success.

5. A-list of awards:
Competitive bidding on the day is enhanced by recognised awards. Examples, just to mention a few, include:

Platter 5-star | Veritas Double Gold | Parker 90+ ratings | Tim Atkin SA Report 90+ | Stephen Spurrier 90+ ratings | Gold Mondial | IWC Gold and trophies | Trophy Wine Show | Decanter Gold | Wine Spectator Grand Awards.

6. Reserve price strategy:
Lots with a higher level of buyer activity leads to higher prices achieved in contrast to high reserve prices. This because buyers are eager to bid on a perceived “good value for money buy”, which will eventually push up the price. Buyers will soon forget if a wine achieved marginally more than the reserve price, but will remember an unsold lot.


Points to take into consideration when deciding on a reserve price:

  • Take into account the current vintage’s retail price and add a small margin for maturation.
  • Too high a reserve price could negate buyer interest.

Click here to submit your wine