NEDERBURG AUCTION HISTORY TIMELINE
Originally conceived in 1975, the Nederburg Auction’s establishment is inextricably linked with Nederburg’s signature dessert wine, Edelkeur (“Noble Choice”), pioneered and created in 1969 by Günter Brözel, Nederburg’s cellarmaster for 33 years until his retirement in 1989. At the first auction the 1973 and 1974 vintages of the Nederburg Edelkeur were auctioned alongside wines from Delheim, Groot Constantia, Simonsig and Overgaauw. The average price per case achieved for the collection of 15 wines sold was R19.21.
- In the beginning
In the beginning
Considered to be the single most important event for the renaissance of the wine industry in the Cape, the Nederburg Auction is created to serve as an incentive to higher wine standards in South Africa, to develop an awareness of premium Cape wines, and to ensure a fair distribution of rare wines. Inspired by events such as Kloster Eberbach and the Hospice de Beaune, and advocated by Lothar Barth, then managing director of SFW, and Jürgen Burmeister, marketing director, the first Auction takes place on 8 March 1975 with five participating wineries and a total of 15 wines on offer. Source: A Magic Blend. SFW 1925 - 2000, Romi van der Merwe
The Nederburg Auction is also a platform to sell the Nederburg Edelkeur ("Noble Choice"), the brand’s signature dessert wine, created by former Nederburg cellarmaster, Günter Brözel.
“Lunch at the very first Nederburg Auction was a simple affair. Boerewors rolls eaten at trestle tables on the lawn was as elegant as it got”, remembers the visionary Michael ‘Spatz’ Sperling of Delheim, one of the five original producers to participate at the inaugural event.
- The Popularity of the Auction
The Popularity of the AuctionOne guest was so desperate to be part of the 1979 Nederburg Auction that, neatly dressed in his tuxedo, he stows away in the boot of an Aston Martin just to be part of the prestigious occasion.
The shape of things to comeThe supermarket trade enters the wine arena - top buyer is Shoprite/Checkers with 8.7% of total sales, followed by Makro with 5.6% and Far Live Trading of Taiwan with 4.4%.
Merging of two companiesFollowing the merger of Distillers Corporation and the Stellenbosch Farmers’ Winery, Nederburg becomes part of the Distell group.
A million rand’s worth of fine wineFor the second time in the history of the Auction, a single buyer tops the R1-million mark when SPAR buys R1,23-million worth of wine, accounting for 19.1% of total sales.
“Today, praise be to God, wine was pressed for the first time from Cape grapes” – Jan van Riebeeck, 2 February 1659The 35th annual Nederburg Auction pays tribute to 350 years of wine making in the Cape.
Port is in demandThis time a record R68 000 is paid for a single case of 6 x 750 ml bottles of Monis Collectors Port 1948 (R11 333 per bottle), once again bought by Mr Obi Josephat Ndibe.
Chenin Blanc Association debuts at the Nederburg Auction.
A special selection of six chenin blancs, rated five stars by Platter, are part of the 2012 Nederburg Auction. The proceeds from this snapshot of South Africa's top chenins go to the Chenin Blanc Association to promote the planting and production of high quality chenin blanc.
Click Here to view Chenin's Rise to Fame.
A new panel of local and international judges
A smaller, new-look panel of local and international judges are appointed to select the wines for the 39th Auction, resulting in a significant reduction in the number of wines and total volumes on offer from 2012. Despite the reduction in volumes, auction sales see a 91% increase in price per litre paid at the event. The average price per litre achieved is R354.64, compared to R184.78 in 2012.
Click Here to view the new Nederburg Auction judging panel.
2015 History Timeline:Joubert-Tradauw’s Jaubert Family Muscat, the oldest wine ever to feature on the Nederburg Auction, sells for R42 500. With a bottle size of 275ml, that equates to about R155 per sip!