NEDERBURG AUCTION HISTORY TIMELINE

Originally conceived in 1975, the Nederburg Auction’s establishment is inextricably linked with Nederburg’s signature dessert wine, Edelkeur (“Noble Choice”), pioneered and created in 1969 by Günter Brözel, Nederburg’s cellarmaster for 33 years until his retirement in 1989. At the first auction the 1973 and 1974 vintages of the Nederburg Edelkeur were auctioned alongside wines from Delheim, Groot Constantia, Simonsig and Overgaauw. The average price per case achieved for the collection of 15 wines sold was R19.21.

 

  • In the beginning

    19751975 (2)

    In the beginning

    Considered to be the single most important event for the renaissance of the wine industry in the Cape, the Nederburg Auction is created to serve as an incentive to higher wine standards in South Africa, to develop an awareness of premium Cape wines, and to ensure a fair distribution of rare wines. Inspired by events such as Kloster Eberbach and the Hospice de Beaune, and advocated by Lothar Barth, then managing director of SFW, and Jürgen Burmeister, marketing director, the first Auction takes place on 8 March 1975 with five participating wineries and a total of 15 wines on offer.  Source: A Magic Blend. SFW 1925 - 2000, Romi van der Merwe

    The Nederburg Auction is also a platform to sell the Nederburg Edelkeur ("Noble Choice"), the brand’s signature dessert wine, created by former Nederburg cellarmaster, Günter Brözel.

    “Lunch at the very first Nederburg Auction was a simple affair. Boerewors rolls eaten at trestle tables on the lawn was as elegant as it got”, remembers the visionary Michael ‘Spatz’ Sperling of Delheim, one of the five original producers to participate at the inaugural event.

  • The Popularity of the Auction

    1979

    The Popularity of the Auction

    One guest was so desperate to be part of the 1979 Nederburg Auction that, neatly dressed in his tuxedo, he stows away in the boot of an Aston Martin just to be part of the prestigious occasion.

  • 1980

    1980

    Ratio of Red Wines for sale at the Auction increases

    In 1975 only 8% of the wines on auction were red, with the oldest just five years old. Since 1980 the ratio of red wines to other varietals has been consistently rising to reach a level of 40% and more. Red wines auctioned are also much older in age.
    1980 (2)

    Venue specially build for the Nederburg Auction

    The permanent auction hall is built and named after Johann Graue, a previous owner of Nederburg, in recognition of his extensive contribution to quality wine production in South Africa.

  • 1981

    1981

    First pre-auction tasting

    The auction launches a special tasting of some of the products to be offered at the Nederburg Auction. Held in Johannesburg, this first pre-auction tasting is attended by a select group of prospective buyers, including importers and representatives of big retail chains in London and Hamburg.
    1981 (2) 1981 (3)

    First fashion show at the Nederburg Auction

    The first fashion show is held and hosted by Sarie Magazine. The face and model to represent the inaugural showcase is former Miss South Africa and Miss World Anneline Kriel.

  • 1986

    1986

    Founder of international auction addresses the Nederburg Auction

    The internationally respected winemaker, author and academic, Dr Hans Ambrosi from the Geisenheim Agricultural Institute, Germany, is the keynote speaker. Founder of the German Wine Academy in 1973, he established the world renowned wine auction at Kloster Ebach on which the Nederburg Auction was based.

  • 1989

    1989

    First woman to address the Auction

    Marimar Torres is the first woman to address the auction. The proprieter and winegrower for Marimar Estate Vineyards and Winery in California, Marimar is originally from Barcelona in Spain and has lived in California since 1975.

  • 1992

    1992

    Highest bid on charity Item

    A record bid of R230 000 for one single item is achieved in aid of charity at the close of the auction. It is paid by the late Mr Graham Beck of Bellingham/Madeba Farms, for a bottle of Robert Mondavi Cabernet Reserve 1979 (1.5L)

  • 1993

    1993

    The shape of things to come

    The supermarket trade enters the wine arena - top buyer is Shoprite/Checkers with 8.7% of total sales, followed by Makro with 5.6% and Far Live Trading of Taiwan with 4.4%.

  • 1997

    1997

    Namibia becomes big buyer at the Nederburg Auction

    The percentage of sales from buyers in Namibia jumps from 0.97% in 1996 to 7.17% in 1997. Buyers from Namibia accounted for 10.4% of the total sales at the 2013 Nederburg Auction, cementing their presence as key buyers at the event.

  • 1999

    1999

    A good year to celebrate a silver jubilee

    The auction celebrates its silver anniversary with record sales totalling over R5 million for 124 wines from 58 participants, with an average price of R800.87 achieved. Shoprite/Checkers are the top buyers, purchasing R527 400 worth of wine and representing 9.51 % of total sales. The R1-million mark is passed on the first day of bidding in just under an hour.
    1999 (2)

    From Nurse to Winemaker

    Aspiring winemaker Marianne Katts, a former nurse, is the recipient of a winemaking bursary and becomes the first female wine assistant and quality controller for Nederburg wine farm. The bursary is jointly funded by legendary auctioneer Patrick Grubb and the Nederburg Auction. Marianne travelled to Australia to participate in various wine courses at the Marray Institute at the University of Adelaide in Barossa Valley.

  • 2000

    2000

    Merging of two companies

    Following the merger of Distillers Corporation and the Stellenbosch Farmers’ Winery, Nederburg becomes part of the Distell group.

  • 2001

    2001

    A million rand’s worth of fine wine

    For the second time in the history of the Auction, a single buyer tops the R1-million mark when SPAR buys R1,23-million worth of wine, accounting for 19.1% of total sales.

  • 2004

    2004

    Madame Bordeaux

    May de Lencquesaing, owner of both Chateau Pichon Longueville Comtesse de Lalande - one of the most famous estates in the Medoc region in Bourdeaux (and Glenelly Estate in Stellenbosch) delivers the opening address. She is only the third woman to do so in the Auction’s 30-year history.

  • 2005

    2005

    Highest overall sales recorded and farewell to a legendary auctioneer

    2005 marks the year that auctioneer Patrick Grubb knocks down 4 955 cases for a record-breaking R7.4 million, a massive increase of 90% compared to the previous year. It is also the year in which he bids farewell to the Nederburg Auction podium after an unbroken 31 year run as the event’s auctioneer - another record that is recognized in the Guinness Book of Records.

  • 2006

    2006

    Everyone loves a quality Port

    At the highly successful two-day event of rare and special South African wines the rare collection of six bottles of Monis Collectors Port 1948 sells for R19 000 – at R3 166 a bottle it is the highest price ever paid for a Port wine at the Auction.

  • 2007

    2007

    Fine wine makes a wider foray into the on-consumption market

    For the first time in the history of the auction, a restaurant chain takes the top spot, with the Cape Town Fish Market buying wine worth R654 220 (884 cases) – representing more than 12% of total sales.

     

    New record price

    The new record price for the rare Monis Collectors Port Stamp Collection 1948 is R20 000 – at R3 333 per bottle, it the highest price ever paid for a Port at the auction.

  • 2009

    2009

    “Today, praise be to God, wine was pressed for the first time from Cape grapes” – Jan van Riebeeck, 2 February 1659

    The 35th annual Nederburg Auction pays tribute to 350 years of wine making in the Cape.

  • 2010

    2010

    A hat-trick of firsts

    1. New auctioneer, Anthony Barne MW from Bonhams in the UK takes up the Nederburg Auction gavel.

    2. For the first time in the 36-year history of the Nederburg Auction, private buyers have an opportunity to bid for wines by means of a simple registration process with The Bergkelder Vinotèque Wine Bank.

    3. A record R62 000 is paid for a single case of 6 x 750 ml bottles of Nederburg Port 1964 (R10 333 per bottle) bought by Nigerian businessman and importer of wine, Mr Obi Josephat Ndibe

  • 2011

    20112011 (2)

    Port is in demand

    This time a record R68 000 is paid for a single case of 6 x 750 ml bottles of Monis Collectors Port 1948 (R11 333 per bottle), once again bought by Mr Obi Josephat Ndibe.

  • 2012

    2012

    Chenin Blanc Association debuts at the Nederburg Auction.

    A special selection of six chenin blancs, rated five stars by Platter, are part of the 2012 Nederburg Auction. The proceeds from this snapshot of South Africa's top chenins go to the Chenin Blanc Association to promote the planting and production of high quality chenin blanc.

     

    Click Here to view Chenin's Rise to Fame.

  • 2013

    20132013 (2)

    A new panel of local and international judges

    A smaller, new-look panel of local and international judges are appointed to select the wines for the 39th Auction, resulting in a significant reduction in the number of wines and total volumes on offer from 2012. Despite the reduction in volumes, auction sales see a 91% increase in price per litre paid at the event. The average price per litre achieved is R354.64, compared to R184.78 in 2012.

    Click Here to view the new Nederburg Auction judging panel.

  • 2014

    40th Nederburg Auction

    The 40th edition of the Nederburg Auction proves to be a breakthrough year, with record prices achieved and no unsold lots. Despite tough local market conditions, bidding illustrates a strong demand for top-tier wines, closing on an overall sales result of just over R7 million. What a way to celebrate 40 years of the Nederburg Auction.

  • 2015

    2015 History Timeline:

    Joubert-Tradauw’s Jaubert Family Muscat, the oldest wine ever to feature on the Nederburg Auction, sells for R42 500. With a bottle size of 275ml, that equates to about R155 per sip!